The Sticky
In September 2024, we partnered with Amazon Studios to design a standout red carpet for the world premiere of The Sticky at TIFF.
The Challenge:
The goal was to move beyond a traditional carpet and create an immersive experience that captured the quirky tone of the series while handling the demands of a high-profile festival event.
The Approach:
We developed a narrative-driven build with custom scenic elements, branded signage, and playful design details that reflected the offbeat spirit of the show.
Engagement
Interactive fan installations and photo moments encouraged guests to participate, generating unique, shareable content that extended the premiere online.
Conclusion
The activation became a TIFF highlight, creating buzz across press and social while reinforcing Amazon Studios’ reputation for bold, creative launches.
