Absolut
Since 2022, we’ve partnered with Adept and Absolut Vodka to bring a fresh energy to Toronto’s Budweiser Stage. What began as a standard shipping container has been reimagined into a standout destination for concertgoers.
The Challenge:
The goal was to take a compact footprint and transform it into a bar experience that was not only functional but also bold, immersive, and highly shareable for a music-loving audience.
The Approach:
We designed a vibrant, adaptable installation using neon accents, mirrored acrylic bar surfaces, LED signage, and custom-built furniture. Every detail was crafted to maximize both utility and visual impact.
Engagement
Guests are drawn into a lively environment featuring branded picnic tables, striking signage, and a dazzling oversized photo moment made from giant sequins. The installation blends a festival vibe with Absolut’s playful brand personality.
Conclusion
The Absolut bar has become a fixture of Budweiser Stage, energizing crowds season after season while amplifying brand presence through unforgettable, social-first experiences.
