Evian
At the 2023 National Bank Open, Evian set out to transform the summer heat into an immersive alpine escape that reflected the purity and luxury of its water.
The Challenge:
The goal was to refresh over 11,000 guests while standing out in a crowded, high-energy sports environment. The activation had to be more than a booth—it needed to feel like stepping straight into the French Alps.
The Approach:
Partnering with Mint Agency, we built "Escape to the alps"—a multi-sensory space with cooling mist, alpine textures, curated lighting, and a custom sound bath by artist Luciana. Every detail worked together to transport guests into a calm, rejuvenating environment.
Engagement
To amplify reach, we welcomed influencers and VIPs who shared their experience online, pushing Evian’s story of wellness and premium hydration far beyond the tennis stands.
Conclusion
The result: thousands cooled off, connected with the brand, and walked away with a memorable, shareable “escape” that cemented Evian’s place in the Canadian market.
