Neutrogena
In November 2024, we collaborated with Neutrogena to create an interactive pop-up at The Well in Toronto.
The Challenge:
The goal was to capture the attention of concertgoers, build brand excitement, and connect Neutrogena with a younger, highly engaged audience.
The Approach:
We designed an immersive space featuring bracelet-making stations, photo opportunities, and personalized skincare consultations with product sampling.
Engagement
Influencer Spencer Barbosa hosted the experience, drawing fans and amplifying reach through real-time social media content.
Conclusion
The activation attracted strong foot traffic and positioned Neutrogena as a culturally relevant brand during one of Toronto’s most high-profile weeks.
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