Google’s annual Marketing Live event returned in 2024 with a focus on the evolving role of AI in advertising. The goal was to showcase innovation while emphasizing the creativity and strategy marketers bring to the table.
The Challenge:
The event required more than 20 distinct spaces, each representing Google’s AI-driven ad solutions. The environment needed to feel cohesive, engaging, and easy to navigate for over 500 attendees.
The Approach:
We designed and fabricated a future-forward activation that combined immersive displays, interactive installations, and seamless transitions between keynote sessions, breakout areas, and product demos.
Engagement
Guests explored custom-built environments that brought Google’s latest tools to life. From AI-powered Search to YouTube and Performance Max, every space made innovation tangible through hands-on engagement.
Conclusion
With flawless execution, the event delivered a visually striking and interactive experience. Attendees left with a deeper understanding of Google’s vision, reinforcing its leadership in AI-driven advertising.
